Experience

Experience

Carolina Hurricanes Public Relations

Daily Office Duties:

  • Produced media credentials for visiting teams, traveling media, broadcast crews, scouts, and league officials.

  • Coordinated press box setup, assigning booth space for home and away TV crews and seating for media, scouts, and team personnel.

  • Compiled daily media clips covering the Carolina Hurricanes for internal distribution and publication on the team’s official website.

  • Developed comprehensive player bios for all athletes within the Carolina Hurricanes organization (NHL, AHL, ECHL, and international affiliates), highlighting career milestones, point streaks, and notable stats for the Canes PR site.

  • Monitored and updated prospect performance metrics, including trades, transactions, and statistical milestones.

Work Samples:

Game Night Operations:

  • Managed credential distribution for visiting media and ensured secure and efficient access to press-level areas.

  • Oversaw media meal check-in and payment process to ensure a smooth experience for credentialed guests.

  • Delivered live statistical updates to media, coaches, and both locker rooms during intermissions to support accurate and timely reporting.

  • Distributed game notes and official team materials to accredited media throughout the game.

  • Facilitated postgame press conferences by coordinating media questions, managing microphones, and recording interviews for publication on the Canes PR site.

  • Delivered final game statistics to both teams’ locker rooms for postgame evaluation and reporting.

Carolina Hurricanes Special Events

  • Eric Staal Jersey Retirement

    Managed VIP guest check-in during the sold-out retirement ceremony honoring Eric Staal, one of the most celebrated players in franchise history. I served as the first point of contact for VIPs, including former players, team executives, media personnel, and family members, ensuring a smooth, professional, and welcoming experience. Responsibilities included preparing and organizing guest lists, distributing credentials and escorting guests to their designated areas, and troubleshooting last-minute changes with discretion and efficiency.

  • PWHL Takeover Tour

    Served as a point of contact for visiting PWHL staff during the Raleigh Takeover Tour at the Lenovo Center. I provided on-site support by answering questions, directing staff and guests to the correct locations, and ensuring everyone had the information they needed throughout the event. My role contributed to a smooth and professional experience for league personnel during this high-visibility effort to promote women’s hockey in the region.

  • Alex Ovechkin Gr8 Chase

    Coordinated the setup and execution of the media press conference for Alex Ovechkin’s GR8 Chase conference following his game against the Hurricanes . I managed microphone use during the Q&A portion, ensuring a smooth and efficient flow of questions from reporters. I also assisted in preparing the press area, helping media personnel get situated and answering logistical questions as needed. My attention to detail and calm under pressure contributed to a professional environment for both the media and event organizers at this high-profile appearance.

  • Round 1 NJD vs CAR

    Managed media operations during Round 1 of the Stanley Cup Playoffs, overseeing logistics amidst heightened press attendance and national coverage. I coordinated extended postgame interview access for players and coaches, ensured timely distribution of stat sheets and credentials, and maintained an organized, professional environment under high-pressure, fast-paced conditions. My role was key in supporting seamless media coverage and upholding the Hurricanes’ reputation for strong playoff operations during a critical stretch of the season.

  • Round 2 WSH vs CAR

    Handled media operations during Round 2 of the Stanley Cup Playoffs, navigating significantly increased press attendance and elevated national media presence. I coordinated extended interview access for players and coaches, ensured timely and organized distribution of credentials and postgame materials, and supported media personnel throughout the event. My efforts helped maintain a seamless and professional experience for both local and national outlets during one of the Hurricanes’ highest-stakes home game environments of the season.

  • Eastern Conference Final: FLA vs CAR

    Managed media operations during the Eastern Conference Finals, adapting to unprecedented press attendance by setting up a makeshift overflow press area to accommodate national and international media. I coordinated extended postgame interviews with both teams, ensured accurate and timely stat distribution, and supported logistical needs to maintain a smooth, professional media environment. My ability to problem-solve under pressure contributed to successful coverage of one of the highest-profile events of the season.

UNC Women’s Club Hockey

Relevant Coursework

  • This course explored global and international perspectives on public relations, focusing on how corporations, governments, and NGOs build relationships across borders. Key topics included public diplomacy, global reputation management, and international media relations. I worked on a semester-long project debuting an international brand in a new market, developing a full PR strategy tailored to cultural, media, and ethical considerations.

  • This course examined key sectors within the sports communication field, including team and league media relations, college athletics, publishing, broadcasting, and advertising.

    I led a semester-long group project simulating an agency-client partnership with Grand Slam Communications, focused on strategic planning for MLB Green and FOX Sports. Our campaign centered on the Speedway Classic ’25 and included sustainable in-stadium activations, a tailored social media strategy, and brand partnerships. I managed internal deadlines, delegated tasks, and ensured consistent communication with the client, while also contributing to creative development, pitch deck design, and the final client-facing presentation.

  • This course explored ethical dilemmas in the commercialization and media coverage of sports, including the influence of television, financial pressures on tradition, and the impact of negative behaviors by athletes.

    I spearheaded a semester-long project developing a proposed summit for global sports leaders to address ethical challenges and opportunities for growth across the industry. This included identifying key discussion topics, outlining event programming, and crafting a communications strategy to promote accountability and innovation in sports.

  • This course examined foundational advertising and brand theory alongside evolving best practices shaped by digital disruption. Topics included the influence of platform-based content on consumer behavior, the transformation of marketing communication methods, and the enduring goals of building brand relationships.

    For the semester-long project, I worked with a real-world client to explore how their brand strategy could adapt to emerging technologies, particularly AI. Our team developed forward-thinking recommendations to help the client remain relevant and competitive in an evolving digital landscape.

  • This course focused on analyzing real-world public relations campaigns across corporate, government, and non-profit sectors. We examined case studies to identify key publics, develop strategic messaging, and address ethical considerations. For my final project, I created a comprehensive PR campaign centered on Spotify Wrapped, analyzing its existing strategy and proposing enhancements to increase engagement and media coverage.

  • This course explored the business models, revenue strategies, and economic challenges shaping digital media today. Topics included the impact of shifting advertising models, audience fragmentation, intellectual property, and legal and financial frameworks influencing media operations.

    As part of a semester-long project, I co-developed a concept for a new digital media company. Our team worked through all foundational aspects of launching the business, including legal structure, revenue planning, budgeting, market positioning, and long-term sustainability strategies. The project culminated in a detailed business plan and investor-ready pitch presentation.

Freelance Work

  • Supported TST’s brand experience through volunteer design work leading up to its flagship event in Cary, NC. Created welcome graphics for partner hotels to enhance guest experience and reinforce tournament branding. Also redesigned a presentation deck to improve visual clarity and impact for use in meetings with potential investors and partners.

  • Created on-air and digital graphics for UNC’s new student-run morning show, Rise & Shine. Designed a lower-third broadcast bug to be used during live episodes, along with branded social media assets to support show promotion and audience engagement.

CO Restaurants

Restaurant Team Member, CO Restaurant — Charlotte & Durham, NC

  • Worked across multiple front-of-house and back-of-house roles, demonstrating flexibility and initiative in a fast-paced, team-oriented environment.

  • Gained advanced knowledge of the sushi menu and preparation process, leading to being invited into the kitchen to assist during high-volume shifts.

  • Upon learning of the Durham location opening, joined the launch team and contributed from day one by unboxing inventory, setting up the space, and ensuring smooth restaurant operations.

  • Assisted in onboarding and training new staff members, helping establish a strong team culture and consistent service standards.

  • Continued working at the Durham location, building strong customer rapport and maintaining operational excellence during its first months.